The first version, in 1990, was named one of MacUser 's 'Top 100 Products for 1990'. Now Utilities was a file utility product for Mac System 7. Two of the original programmers of Now Up-to-Date, Dave Riggle and John Chaffee, moved on to found the software company BusyMac, which produces the software applications Bus圜al and Bus圜ontacts, filling a similar niche market to the one filled by Now Up-to-Date & Contact.

In 2011, InformationWeek included Now Up-to-Date & Contact in its list of 'Great Lost Software', sixteen great defunct software applications, along with Adobe FreeHand, Adobe GoLive, Ecco Pro, HyperCard, Lotus Improv, Outlook Express, Palm Desktop, Ventura Publisher, WriteNow, and others. In March 2010, the company suspended its day-to-day operations. Now X was rated poorly by Macworld, which called it 'a program that doesn't rise anywhere near the level of its predecessor'. On August 27, 2009, the company released Now X, the successor to Now Up-to-Date & Contact. In 1999, the intellectual properties of the original company, including the name, were acquired by Power On Software, which relaunched the company and name. Qualcomm also noted that Now Software's products had won high praise, 'including Product of the Year, multiple Editor's and Reader's Choice honors and seven World Class Awards'. with close to two million users' of its products. At the time of acquisition, Qualcomm reported (based on data from the company and from industry research firm Softletter) that Now Software was the '71st-largest software company in the U.S. Now Software, then based in Portland, Oregon, was acquired by Qualcomm in 1997. Now Software was the producer of Now Up-to-Date & Contact, a calendaring software and contact manager for individuals and groups, for macOS and Windows.

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